Equipped to Win Michael Chase 9780557277841 Books
Download As PDF : Equipped to Win Michael Chase 9780557277841 Books
The high-technology capital equipment business has its unique set of challenges. If you're an executive trying to compete in this world, you know it's not enough to just improve operational cost and efficiency. You need to consistently define and create winning products that are then successfully marketed to capture their full value. "Equipped to Win" shows you how to thrive in this world in a straight-forward how-to style. With "Equipped to Win" you get the capital equipment industry's best practices for strategy, product management, and marketing. Capital equipment executives, this is your guide for growing your business, improving profits, and beating the competition.
Equipped to Win Michael Chase 9780557277841 Books
Excellent read for any Business Strategist, Manager, or Product Manager. I share this book with others regularly.Product details
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Tags : Equipped to Win [Michael Chase] on Amazon.com. *FREE* shipping on qualifying offers. The high-technology capital equipment business has its unique set of challenges. If you're an executive trying to compete in this world,Michael Chase,Equipped to Win,lulu.com,0557277841,BUSINESS & ECONOMICS General,Business & management,Business Economics Finance,General
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Equipped to Win Michael Chase 9780557277841 Books Reviews
Michael Chase is one of the most practical marketers. Although written as a capital equipment, these principles apply to any capital-based selling organization. I give this book to many of my new marketers encouraging them to review the principles that apply to their activities.
One of the best books I have read on product management. Real world examples related to the capital equipment markets you can use right after reading the book.
Excellent read for any Business Strategist, Manager, or Product Manager. I share this book with others regularly.
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